Client
What we delivered
Video Production
Photography / Graphic Design
Social Media Strategy
Creative Team
Aidan Minton
Zach Evans
Parsa Ara
Steven Malcolm & Curb Records approached Elegance Creative for his upcoming collaboration with Snoop Dogg and album release of "Tree". We also filmed a documentary series around his life in Grand Rapids, Michigan, Nashville, Tennessee and Los Angeles. We collaborated closely across a year to achieve all the launches.
Documentary Series - Show Recaps - Album Covers - Photography - Launch Videos - 3D Art
Documentary Series
Our team lead by Director Aidan Minton, filmed a documentary series focused on the artist Steven Malcolm, telling the story of his life and his journey building a career in music. To capture his experiences authentically, we traveled and filmed in several important locations for his story, including Grand Rapids, Nashville, and Los Angeles. During our time in Nashville, we also got to film inside the headquarters of Curb Records, showing a part of his professional music world.
Summertime - Steven Malcom, Snoop Dogg & Jay-Way
We had a great opportunity to design the cover artwork for the song "Summertime" by Steven Malcolm, which also featured the famous artist Snoop Dogg. To create the design, we worked closely with a very talented illustrator named Zach Evans. Together, we came up with the ideas and created the final picture for the cover. Besides the main cover image, we also made other related graphics and materials that were used to help promote the song when it was released.
TREE Album Launch
We designed individual versions of the album cover as animated videos for All 10 of the collaborated artists in a unique illustration of themselves under the theme of the album "TREE". This led to greater social media shares and engagement on the album upon launch
Single Covers Designed
Campus Freestyle - Steven Malcolm
Ain't Playin - Steven Malcolm + Social Club Misfits
Rooftop Freestyle - Steven Malcolm ft Derek Minor
Analytics
