Client
PACS
What we delivered
Video Production
Photography
Web & Google Strategy
Creative Team
Parsa Ara
Ben Brabon
David Muñoz
Kaelin Rooney
Providence Administrative & Consulting Services (PACS), the leading Skilled Nursing Administration company sought Elegance Creative's expertise to showcase their ongoing facilities through digital media.
Over the years, our collaboration resulted in captivating video productions and photographs for over 25+ facilities across the United States.
Highlighting the advanced facilities, the administrative excellence of PACS's facilities and enhancing their online visibility.
Video Production & Tours
Why Videos Matter for Skilled Nursing Facilities:
Building Trust: Videos offer a transparent window into the daily operations, care standards, and environment of a facility. This transparency can foster trust among potential patients and their families.
Enhanced Engagement: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text, as per Insivia. For decision-makers, a well-produced video can provide a comprehensive overview in a short span, aiding in quicker and informed choices.
SEO Benefits: Moovly states that you're 53 times more likely to show up first on Google if you have a video embedded on your website.This means greater visibility for your facility in online searches.
Showcasing Testimonials: Real-life testimonials from patients and their families can be integrated, offering genuine feedback and further building credibility.
Photography and Photo Production
Our Process
1. Pre-Production: shot list, scriptwriting, vision & logistics (1-3 days)
2. Production: seamless production with lighting, sound, drone and 4k cameras (2-day production)
3. Post-Production: editing, visual effects, sound effects & branding (1-week)
ensuring uninterrupted departmental functionality at every moment.
Client Case Study: Pacific Coast Post Acute
Website development for Pacific Coast had dual focus, presenting a visually appealing interface and optimizing for Google SEO.
Key features of the website include:
Accessibility Compliance: Ensuring that every visitor, regardless of their abilities, can navigate and interact with the site with ease.
Multilingual Support: A built-in translation function to serve a diverse audience, making the content accessible to speakers of various languages.
CMS Information: Offering comprehensive details and resources related to Medicare, ensuring visitors are well-informed.
Skilled Nursing Education: A dedicated section providing valuable insights and information about skilled nursing care.
Website Before
Website After
Media Production
2-day production in Salinas, CA we produced a 2-minute commercial with photography of every department. These images were used for their brochures, website as well as bedside marketing at the hospital.
Content was optimized for google photos which has been viewed 9,283 times in 6-months. Which is around 18,000+ eyes every year on the facility.
Testimonials
Reyna Garcia, Director of Marketing at Crystal Cove Care Center
Daniel Driggs, Administrator at Highland Palms Care Center
Rusty Greiner, Administrator at Santa Cruz Post Acute
